SEO, I am sure this is something you have read/heard quite often and are wondering what does it mean? Do not worry, we have you covered with some easy steps you can take to begin improving your SEO.
So what is SEO?
Search engine optimisation is the visibility of your website on result pages through search engines such as Google, Yahoo or Bing. Ultimately, you want your customers to be finding your site when using certain terms. Several aspects come into play when improving your SEO. It is important to consider each to make it easy for search engines to find your site and rank it highly against sites that may be similar to yours.
There are various ways you can improve your SEO and they range from on-page adjustments to back end enhancements. This blog post will give you the starter tips you will need to begin your SEO boosting journey!
Understand the User and Keywords
Your content must be relevant to what your customers are searching for. The more relevant your site, the more likely it is to rank higher than your competitors. We are going to start with the user and how their behaviours can and should, influence what include on your pages.
Customers will be searching for specific items/services. They may have a cuisine in mind or a repair for a household item. They will use keywords that relate to what they are searching for and generally include a location as to what is convenient to them. For example, electrician Melbourne.
What are the main aspects of your business that your audience is searching for? Be sure to include popular keywords or phrases on your site. This includes paragraphs, page titles and image titles. Remember, anything a customer will search for is important to consider as a keyword to utilise.
It is important to note that overuse and misplaced words and phrases can negatively affect your SEO. So keeping this in mind, your paragraphs should still have a professional and readable flow.
Easy navigation, readability and the general look are all part of the user experience. To put it simply, ask yourself these questions;
Can the customer easily navigate through your pages?
Are all buttons and links working and directing the user correctly?
Is the content shared relevant and engaging to the customer?
Is readability easy, intriguing and professional?
The easiest way to assess user experience is to complete an audit of your site. It is as simple as going through every page and viewing it as the customer.
How often do you refresh your site content? Removing old and irrelevant content from your site keeps your user updated with correct information. New content should be added weekly and it is encouraged to have a news or blog page where up to date information can be added.
Regularly updating your page ties in with user experience. It adds a higher likelihood of search engines visiting your page and frequency equals an increase in ranking.
Meta Description and Title Tags
Every time you search online under the URL there will be a short paragraph, this is the meta description. This is a great way to succinctly summarise each page to encapsulate your audience. These descriptions assist in the click-through rate as it influences the customer on whether or not they will choose your page.
Above the meta description, you will see a title called the title tag. They have "...been considered one of the most important on-page SEO elements.” ([Moz Ranking Factors] Ranking Factors Home - Moz.) The most important keyword should be closer to the beginning of the title with the title still being legible and captivating.
Some great examples of Meta Descriptions and Title Tags can be found here;
I hope that this article could provide some insight into some easier steps for you to take to begin your SEO enhancing journey.
Stay tuned for more insightful articles in the future.
• Vanessa, Optimal Digital •